But does it really need to be that complex?
Imagine you, the indie film maker has a product - call it a widget. You're confident there are people in your home town that would derive a benefit or high degree of pleasure and satisfaction from your widget. This is your potential domestic market right?
You're also fairly confident that your widget reaches beyond domestic geographical boundaries and has a broader appeal to markets world wide, this being your international market.
The only challenge you have is to let all those people know about your widget and the full range of pleasures that can be derived from using it, as many times as they like in fact (if they buy the DVD, say).
So providing the cost of;
1) making the widget
2) telling the world about you widget, and
3) getting your widget delivered to all those people
is less than the money people spend buying your widget then, happy days.
Anyone in business should be able to understand this concept, even I can get my head around this until it comes translating this model to film distribution. All stop! This is where the conventional supply and demand model falls apart.
In my next post I'll be translating my widget concept into feature film distribution.
